Customer Testimonial: Growing a business based on relationships

Novel Taproom

Novel Taproom

We’re celebrating Novel Taproom located in Newton, North Carolina! Novel carries a wide variety of craft beer and wine available between Charlotte and Asheville, providing access to unique and diverse selections across the state. Partnering with local bands, restaurants that will deliver right to customers’ tables, as well as food trucks that rotate on site, Novel Taproom has everything to offer an exceptional experience.

For owners Jeff and Sandy Allen, who opened the business during the exact same time as the beginning of a global pandemic, emphasis on communication and relationship were the values that led them to Peoples Bank. “Their role was not just a transactional one, getting to know my banker and their team was the cornerstone of my partnership with the bank” Jeff said. We’re honored to help Novel Taproom throughout their journey and value building long term relationships just as our customers do.